http://fsunews.com/article/20110331/FSVIEW01/110330011/David-Wells—founder-of-Socialize-Your-Cause-speaks-at-FSU-MBA-Association-s-social-media-forum
Slides: https://www.slideshare.net/DavidGWells/fsu-mbaa-social-media-forum-succeeding-in-business-with-social-media